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We are New Zealand’s unique consultancy, handling every aspect of a food business launch in-house — from food technology and product development to regulatory compliance, labelling and graphic design.

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Wayne Brassett (BSc)

25 years as a technical food professional across FMCG, food service, and retail. Specialist in regulatory compliance, global certification, and audit remediation. MPI listed consultant. Wayne is the technical lead on every engagement — there are no handoffs to juniors.

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Geordie Brassett (BDes)

20 years in graphic design with major NZ food and beverage brands. The reason Food Smart can offer compliance and design under the same roof — no briefing external designers on food law, no back-and-forth between agencies.

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Chris Bryant (BFoodTech)

Food Technology Consultant

What sets us apart is our commitment to arming our clients with the knowledge and tools essential for ensuring the quality, safety, compliance, and long-term commercial success of their culinary creations. Food Smart is your trusted companion throughout the journey of food product development and food manufacturing operations while staying in harmony with the ever-changing safety and regulatory compliance landscape of the food sector.

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